Connected Parenting.

In 2022, the parenting powerhouse that is Gen Muir from Connected Parenting was referred to me to assist with the creation of a range of custom branded Canva templates for her social media content.

The goal was the extend the existing logo into an expanded visual identity that could be applied to a wide range of content – all packaged up in easy-to-use Canva templates.

I crafted a fun yet grounded colour palette – which together with the existing ‘heart’ brand mark – created a simple, fun, grounded and instantly recognisable visual identity for the brand’s fast-growing social media following (all while taking the hassle out of creating content day-to-day).