Elia, Taylor.

In 2021, I was first introduced to the team at Bronte Group who were looking for a designer to assist with the branding and marketing of their latest project, Elia.

The project featured a unique mix of townhomes and apartments, and was the fourth project completed by the developer in the suburb of Taylor in Canberra’s north.

The project required a fresh brand to help set it apart from past projects, with the team at Bronte Group looking for a visual identity that reflected both the bush landscape the project was set in whilst communicating a level of high-end quality.

The resulting branding and associated marketing collateral was centred around an elegant typeface, with organic illustrated motifs supporting the identity throughout a wide range of mediums. Whilst the project faced challenges within the broader housing market, the branding was commented on by many buyers – both prior and post-completion – as being one of their favourite aspects of the project.