Endouro Fight Series.

I was approached by the owners of Endouro Fight Series to create a logo and branding for their new Canberra-based MMA competition.

Established in 2022, Endouro Fight Series was founded with the goal of being Canberra’s premier mixed martial arts event, presenting a higher calibre of elite competition and premium entertainment for fight fans.

The strategy with the branding design was to create a clean and fresh logo and visual identity that broke away from the traditional look of the category. Taking inspiration from the typography UFC logo, I crafted a bold emblem paired with a signature orange – which together have become synonymous with the brand and helped steer it to success with the series growing bigger with each event.