TALLY Accounting.
I was approached by TALLY Accounting to create a refreshed visual identity for their firm that had changed names.
TALLY is an accounting firm based in Canberra, that goes beyond crunching numbers to deliver financial services that really make an impact for their clients.
The new brand I crafted was built around the idea of creating a modern identity within a traditional service industry – repositioning the existing business and maintaining a sense of trust and professionalism, while also helping them stand out from the crowd.
The result is a visual identity that is both contemporary and unexpected, designed for consistent and easy application across every touchpoint, from their digital platforms to printed materials.
SCOPEBranding
DELIVERABLESLogo & Branding
Brand Guidelines
STYLe & VISIONRepositioning an existing business with an identity that is both traditional and unexpected