Woden Village Redevelopment.

In 2024, I was approached by the Hellenic Club of Canberra to assist in creating a logo and branding for their upcoming Woden Village Redevelopment.

They needed a complete brand system that could be used to communicate both the friendly and welcoming spirit behind the redevelopment plans, as well as assist the large team involved in producing marketing and communications collateral throughout the consultation and construction phases of the project.

The design vision was influenced by the initial renders provided of the future buildings – intertwining these built elements with human activities such as riding a bike and walking a dog to create a combined logo emblem, with each precinct of the development represented by its own colour.

The branding has now been successfully deployed across a range of print marketing collateral, site signage, and a dedicated website.